Creating a Lifestyle | Clubhouse and Marketing Office
Ernesto Santalla, PLLC—formerly Studio Santalla—renovated the clubhouse and Marketing Office at the Hermitage Apartment Complex in Fairfax, VA. The redesign of this facility outside of Washington, DC had two goals. The first was to give the current residents a comfortable clubhouse retreat in which they can interact, and strengthen the sense of community. Second, it was important for Santalla’s design to portray the lifestyle that potential residents could aspire to by moving to the community. This project is an instance when the Architecture and Interior Design of a space is being used as marketing tool, to attract future residents to the community. Custom built in furniture was designed by Studio Santalla for the Marketing Office. Faux finishes and warm natural materials have been combined with track lighting and contemporary style to strike a balance between traditional and modern. The highlights of this clubhouse include the pass-through fireplace and an excess of glass doors, maximizing natural light.